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Message: <blockquote data-quote="Gailbraithe" data-source="post: 4425927" data-attributes="member: 39048">Yes, in several ways:* Paizo is capable of producing full color glossy books, just like WOTC.  This is the first time I can remember that one of the competitors for D&D's markey could match the industry leader (whether WOTC or TSR) in terms of presentation.  No black & white interiors for Paizo.* Paizo invented the subscription model for selling RPG products, which is sheer brilliance.  I'll use myself as an example:  I'm subscribed to Pathfinder Chronicles.  I only really want 3 out of every 4 books from that line, but I buy all of them through the subscription model.  Why?  Because I'm too lazy to unsubscribe.  Paizo garauntees a high volume of sales via this sales model, since their customers have to take action to not buy their products.This actually gives Paizo an edge over WOTC, as WOTC doesn't do direct sales to its customers.  You have to go to third party vendor to get their stuff, which means WOTC customers have to take action to buy their products.  Inertia is powerful: customers will buy more when they don't have to act to buy than when they do have to act to buy.* Paizo is essentially selling a proven and tested game with a large pre-existing fanbase.  No other competitor to D&D ever had this sort of market advantage.  D&D 3.5 customers are in a position where most of us feel we have to make a choice: go with 4E or go with Pathfinder.  Going with 4E means roundfiling your existing characters, campaigns and collections.  Going with Pathfinder means adding to your existing characters, campaigns and collections.  That's a powerful motivation to go with Pathfinder, especially if you're one of the many 3.5 fans who wasn't disasstified with the whole game.</blockquote>

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