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Message: <blockquote data-quote="SlyFlourish" data-source="post: 9710860" data-attributes="member: 54840">I think WOTC themselves said they saw a surge in popularity in D&D due to Stranger Things. Their focus on this product is a good indicator of that belief. Google Trends shows about a 10 to 15% bump in the search for Dungeons & Dragons (as a brand, so this includes multiple query types).D&D and RPGs overall seemed to have about a 10% to 20% bump. I know many Kickstarters seemed to do about 30% better than they had previously and who dropped by about the same amount in the last couple of years post Covid.Will D&D rise and fall on Stranger Things? No. But I think its safe to say that both Stranger Things and COVID led to an increase in popularity of D&D.</blockquote>