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Message: <blockquote data-quote="barsoomcore" data-source="post: 1463606" data-attributes="member: 812">What makes you think that larger markets "implode" more drastically? I suggest the exact opposite is the case -- as the market expands it becomes less suceptible to vagaries that might cause "implosion" (not sure what this term means but since nobody seems to have any data who cares what our terminology is?  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin    :D"  data-smilie="8"data-shortname=":D" />)You're describing a tougher, more competitive market. If the industry is trending towards an "opening weekend" mentality (and let's all keep in mind that nobody's produced a shred of data to suggest that it is), then that means that publishers will have to adapt their practices to manage that sort of market, is all.Okay, this is just silliness now. When you have no data, you don't get to use your lack of data to invalidate other people's data. If you want to make speculations about a market without anything to back up your claims, then go ahead, but here's a fact: there exists a company that is not "ramping up production schedules" and is still in business, so clearly your assertion that "the only method anyone's come up with is to ramp up production schedules" requires actual supporting evidence if it's going to carry much weight.Don't throw in "probably"s unless you have some information. You can say "probably having trouble making ends meet" till you're blue in the face, it doesn't make it so. If you have some reason to believe that's true then out with it. If not then stop trying to invalidate data that doesn't happen to fit the conclusion you want to generate.Pretty standard approach to sales -- put out a lot of product in the expectation that the hits will cover for the misses. There's nothing sinister or alarming about it.The truth is that in an "opening weekend" type of market there's still consumer differentiation between good and bad -- it's just spread out over a series of releases rather than on a per release case. People go see Pixar films because they have built up an expectation of quality from Pixar. The next Pixar film is almost guaranteed to produce massive box-office returns, even if it sucks, simply because the audience expects quality from Pixar. But if the studio consistently puts out crap, the audience will start to decline.Branding is difficult in films because people don't very often associate studios with any given quality of film. But take Ben Affleck -- after Gigli and Jersey Girl, it's unlikely that his presence is going to make any film into a hit anymore. He built up some consumer faith with a couple of good films but a couple of crappy ones have knocked it back down.Same thing will happen in any market. If a publisher tries too often to foist substandard product on the market, they will see their credibility (and their sales) decline. If a publisher consistently puts out good quality, they will (all other things being equal) succeed more and more each release.</blockquote>

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