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Message: <blockquote data-quote="Desdichado" data-source="post: 1731310" data-attributes="member: 2205">Arguably, though, the small publishers aren't really targetting "the masses."  The weekend gamers, y'know, who's never heard of online D&D discussion boards and the like, are largely completely unaware of a world existing beyond Wizards of the Coast.  The small party publishers who are truly successful seem to be looking for strong niche markets and then exploiting them.  Look at the line-up of Green Ronin, for example: their most notable products are unique pseudo-Judeo-Christian cosmology (Book of the Righteous, Book of Fiends), or strongly pirate slanted (all the Freeport stuff), superhero slanted (Mutants & Masterminds) or otherwise more on the niche end.  Malhavoc is similar: the Book(s) of Eldritch/Hallowed Might, or the Diamond Throne/Arcana Unearthed stuff --  none of that is really for the "Sunday evening" gamer, who wouldn't use that even if he knew it existed.  I'd say Privateer Press too, but I think they're obviously as much (if not moreso) focused on their wildly successful miniatures game than d20 anymore anyway, although the two products do complement each other very well.Nevertheless, there's a good market for that kinda niche stuff, I think, which is the point.  A company that can mark out for itself a territory that is a bit unique, can capture a big enough market to be profitable and can continue to dominate, at least in thier chosen territory.</blockquote>

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