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Message: <blockquote data-quote="Mistwell" data-source="post: 9481023" data-attributes="member: 2525">I've now heard from two people who might be in a position to know (they are in the Industry for sure) that the movie moved into the Black, financially speaking. It cannot be classified that way officially by the studio because they took a write-off and streaming revenue and licensing revenue is sort of shared out over multiple properties in a different category. And I do not know what the "licensing" revenue is they mentioned. Both mentioned it though. Popcorn containers? Were there other licensed product sales associated specifically with the movie which were not Hasbro revenue?Anyway these two people, in different ways, were looking at revenue post-theatrical and counting it with internal numbers. One claimed the marketing was not as high as people think, as a large chunk of production budget was Covid stoppages and not part of the calculation for marketing (he was implying nearly a 30% hit but that seems high?) I guess Marketing Budget is a percentage of planned production budget at the early stage, and is not calculated against unplanned expenditures.I cannot say for sure if any of this is accurate. I didn't see any numbers myself, and I'm not sure I'd be able to parse them even if I had seen them. While both of these people do know quite a bit about some insider stuff, this was a very casual conversation. They also could have been BS'ing with me? They knew I was a D&D player that liked the movie.</blockquote>

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