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Message: <blockquote data-quote="barsoomcore" data-source="post: 1689354" data-attributes="member: 812">Came a little late to the "Awards Should Be Based On Sales" party, but here's my three cents:Industry awards are marketing tools. They're intended to either market the products and companies receiving the awards, or they're intended to market some other set of products by trading on the popularity of the products being awarded. The Oscars are meant to market movies. The People's Choice Awards are meant to market the advertiser's products through association with the movies getting nominated.As such, using sales figures as a formal criteria for nomination is just kind of dumb. You want some big sellers in there, otherwise nobody will pay attention to your awards, but you also need to have small sellers, too, otherwise there's very little advantage to the awards in the first place.People tune in to the Oscars because they want to see the stars from the year's big blockbuster, but the real marketing advantage is to the smaller films that get to share the spotlight with those big boys. The big boys have already made their money, but just getting nominated can have a big impact on a small film's income.You need some sort of association, reasonably broad, to examine the year's products and select a bunch of nominees, and then some winners from among them. Assuming you have a reasonable mix of brains and common sense you'll GET lots of the big sellers -- because they're probably pretty good books, if they sold so well. Hopefully you'll also get a few quirky things from small publishers, too, because they could really use the lift from a win. But ultimately you want a mix -- enough big boys to attract public interest, and enough small fry to make the awards worthwhile to the industry as a whole.But it's not rocket science. And there's not some magic formula that will guarantee meaningful awards. To heck with the Origins Awards -- it's the ENNies that actually mean something.</blockquote>

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