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David Noonan on 4E "Cloudwatching" (Added Dave's newest comment from his blog)
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<blockquote data-quote="Raven Crowking" data-source="post: 3756493" data-attributes="member: 18280"><p>I guess those WotC playtest stories are just a figment of my imagination, then. Someone suggested that </p><p></p><p style="margin-left: 20px">They have stated that they pretty much shut the office down for a month just to intensely playtest the game for that month. If that's not "working hard at working all the kinks out internally" then I have no idea what is.</p><p></p><p>Clearly that cannot be true, because that would be discussing playtesting.</p><p></p><p>In this market, playtesting is expected, and discussion of the merits of the game using playtesting as a medium has been a common advertising ploy. It was used for 3.0 (I have the Dragon issues), it was used for 3.5, and it should come to no surprise that it is being used in 4.0.</p><p></p><p>However, from the 3.0 days, the market has become more sophisticated, particularly due to the rise of message boards such as this. If WotC expects snippets ala 3.0 (which at least contained some meat with its sauce) to generate the same level hype, then they would be well advised that at least some of the customer base expects more useful information upon which to base decisions/reactions.</p><p></p><p></p><p></p><p>I find it highly dubious that WotC doesn't understand the value of playtesting in terms of advertising, as it has consistently shown that it does so. </p><p></p><p>But that's just me.</p><p></p><p>(Of course, I also see a large difference between a company allowing the <em>playtesters</em> to release information about the playtest as being different from the <em>company</em> doing so. Because the playtester is under a NDA means absolutely nothing about how the company will use his comments.)</p><p></p><p>YMMV.</p><p></p><p>RC</p></blockquote><p></p>
[QUOTE="Raven Crowking, post: 3756493, member: 18280"] I guess those WotC playtest stories are just a figment of my imagination, then. Someone suggested that [indent]They have stated that they pretty much shut the office down for a month just to intensely playtest the game for that month. If that's not "working hard at working all the kinks out internally" then I have no idea what is.[/indent] Clearly that cannot be true, because that would be discussing playtesting. In this market, playtesting is expected, and discussion of the merits of the game using playtesting as a medium has been a common advertising ploy. It was used for 3.0 (I have the Dragon issues), it was used for 3.5, and it should come to no surprise that it is being used in 4.0. However, from the 3.0 days, the market has become more sophisticated, particularly due to the rise of message boards such as this. If WotC expects snippets ala 3.0 (which at least contained some meat with its sauce) to generate the same level hype, then they would be well advised that at least some of the customer base expects more useful information upon which to base decisions/reactions. I find it highly dubious that WotC doesn't understand the value of playtesting in terms of advertising, as it has consistently shown that it does so. But that's just me. (Of course, I also see a large difference between a company allowing the [i]playtesters[/i] to release information about the playtest as being different from the [i]company[/i] doing so. Because the playtester is under a NDA means absolutely nothing about how the company will use his comments.) YMMV. RC [/QUOTE]
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