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Message: <blockquote data-quote="Abstruse" data-source="post: 5444260" data-attributes="member: 6669048">What I'm taking from the whole thing is that they're at what is usually the end of their edition lifespan.  They can either print as much crap as they can as cheaply as they can and sell small numbers of a lot of products (3rd Edition's strategy) or they can completely scrap the edition and start from scratch all over again (3.5's strategy).  It looks like they were trying something in the middle with Essentials (giving us the same thing we already have while at the same time rebooting without eliminating the older stuff) and the early sales figures must not have been good if this is the route they're going.Personally, I think this is a major mistake.  Nothing good has ever come from completely abandoning your core audience to chase new customers.  You're gambling that the new customers will result in more profit than the ones you're alienating.  Anytime it works, it's because it's done very slowly (the shift from The Nashville Network to The National Network to SpikeTV or from Sci-Fi Channel to SyFy the Wrestling and Ghost Hunters Channel).  When it doesn't work, it fails spectacularly.Personally, the cards look like the only good idea coming out of this.  It adds to the game in a way that's dirt cheap for them to produce (This IS the company that M:tG and Pokemon built after all), but it's not even remotely necessary for those who don't want it.  And I want that boxed set SOLELY for a well-made Deck of Many Things *drooooooool*</blockquote>

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