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Dear crowdfunding publishers: Chill out with the content stretch goals
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<blockquote data-quote="Whizbang Dustyboots" data-source="post: 8770752" data-attributes="member: 11760"><p>I back a lot of Kickstarter projects (and as of today, Indiegogo -- thanks, Goodman Games).</p><p></p><p>I don't have any real horror stories. I generally shy away from any projects that seem unrealistic or otherwise problematic (I will not fund your book that is clearly just the lure for us to fund your big tabletop RPG app that no one wanted to fund separately, for instance).</p><p></p><p>But even successful campaigns by very successful publishers keep getting themselves in relative trouble by adding more content as the campaign brings in more money.</p><p></p><p>Stop it.</p><p></p><p>It's one thing if you already have an extra chapter written (please have as much of your project done as possible before starting the campaign) and just aren't sure if you can justify adding the extra signatures to a book to include it.</p><p></p><p>But adding chapter after chapter after chapter of new content to a project slows things down, increases the chances that something will go catastrophically wrong and, frankly, often dilutes the original idea everyone was throwing money at you over to begin with. Many of the projects I am happy that I <em>didn't</em> back ran into trouble because the 64-page idea turned into a 256-page behemoth with unanticipated costs and complications.</p><p></p><p>Instead of inflating your project beyond your original vision, save those ideas for a sequel after the initial project ships.</p><p></p><p>If you are more flush with cash that you know what to do with, I suggest doing the following:</p><ol> <li data-xf-list-type="ol">Give your creators a raise or bonus. No matter how good your pay rate may be by industry standards, your creators still deserve some more compensation.</li> <li data-xf-list-type="ol">Upgrade your physical product -- to a point. Bound-in bookmarks are <em>fantastic.</em> Spot UV coatings or foil on the cover are nice. Gilt-edged book edges are very cool, if it's reasonable and fits the project. Do something useful with the end pages. Then stop.</li> <li data-xf-list-type="ol">Give yourself a raise or a bonus. This is the RPG industry. You are almost certainly also underpaid.</li> <li data-xf-list-type="ol">Invest that money in the next book. Get it written and the art created as much as possible before having to return to the crowdfunding well.</li> </ol><p>This is a golden age for RPGs, in large part due to crowdfunding. But having a successful focused campaign is a lot better than an ambitious, sprawling, promise-all-the-backers-a-pony mess.</p></blockquote><p></p>
[QUOTE="Whizbang Dustyboots, post: 8770752, member: 11760"] I back a lot of Kickstarter projects (and as of today, Indiegogo -- thanks, Goodman Games). I don't have any real horror stories. I generally shy away from any projects that seem unrealistic or otherwise problematic (I will not fund your book that is clearly just the lure for us to fund your big tabletop RPG app that no one wanted to fund separately, for instance). But even successful campaigns by very successful publishers keep getting themselves in relative trouble by adding more content as the campaign brings in more money. Stop it. It's one thing if you already have an extra chapter written (please have as much of your project done as possible before starting the campaign) and just aren't sure if you can justify adding the extra signatures to a book to include it. But adding chapter after chapter after chapter of new content to a project slows things down, increases the chances that something will go catastrophically wrong and, frankly, often dilutes the original idea everyone was throwing money at you over to begin with. Many of the projects I am happy that I [I]didn't[/I] back ran into trouble because the 64-page idea turned into a 256-page behemoth with unanticipated costs and complications. Instead of inflating your project beyond your original vision, save those ideas for a sequel after the initial project ships. If you are more flush with cash that you know what to do with, I suggest doing the following: [LIST=1] [*]Give your creators a raise or bonus. No matter how good your pay rate may be by industry standards, your creators still deserve some more compensation. [*]Upgrade your physical product -- to a point. Bound-in bookmarks are [I]fantastic.[/I] Spot UV coatings or foil on the cover are nice. Gilt-edged book edges are very cool, if it's reasonable and fits the project. Do something useful with the end pages. Then stop. [*]Give yourself a raise or a bonus. This is the RPG industry. You are almost certainly also underpaid. [*]Invest that money in the next book. Get it written and the art created as much as possible before having to return to the crowdfunding well. [/LIST] This is a golden age for RPGs, in large part due to crowdfunding. But having a successful focused campaign is a lot better than an ambitious, sprawling, promise-all-the-backers-a-pony mess. [/QUOTE]
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