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Dear crowdfunding publishers: Chill out with the content stretch goals
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<blockquote data-quote="SteveC" data-source="post: 8771976" data-attributes="member: 9053"><p>My suggestions for Kickstarter success based on friends who completed two highly successful board game Kickstarters:</p><ol> <li data-xf-list-type="ol">Have the writing completed before the Kickstarter begins. If you're producing a physical product it may not be completely feasible but you should at least have a prototype. Get a copy of the rules as soon as possible, preferably during the process.</li> <li data-xf-list-type="ol">If you're doing physical deliverables and are using China to produce it, you need a contact in the country that can shepherd you through the process. I can't stress this enough.</li> <li data-xf-list-type="ol">If shipping is involved, take that out of the project and give people an estimate based on current numbers.</li> <li data-xf-list-type="ol">Unless you have a source in the country, reconsider shipping to certain parts of the world. My friends single biggest problems were with shipping to Australia and New Zealand. They lost a ton of money to make people happy there. Also put an FAQ about VAT for shipping to parts of the world that use it. It's something outside of your control but people will complain about it.</li> </ol><p>The single biggest thing I can say about Kickstarters as a consumer of them is that it's absolutely shocking how many of them get delayed (sometimes for years) when the creator doesn't have them ready to go before the KS runs. I just got an update from one that I had completely forgotten about when the creator had health issues. Fortunately I had just backed it at the PDF level but there were people who put hundreds of dollars into that KS. I'd say that designer's reputation is ruined at this point.</p><p></p><p>One more thing: there are people who consistently run solid Kickstarters for RPGs and I have found that they are very approachable and will give you some solid advice if you just talk to them about it. It's not an accident that the people who put out consistent solid product and deliver on time (or nearly so) are also great ambassadors for their product.</p></blockquote><p></p>
[QUOTE="SteveC, post: 8771976, member: 9053"] My suggestions for Kickstarter success based on friends who completed two highly successful board game Kickstarters: [LIST=1] [*]Have the writing completed before the Kickstarter begins. If you're producing a physical product it may not be completely feasible but you should at least have a prototype. Get a copy of the rules as soon as possible, preferably during the process. [*]If you're doing physical deliverables and are using China to produce it, you need a contact in the country that can shepherd you through the process. I can't stress this enough. [*]If shipping is involved, take that out of the project and give people an estimate based on current numbers. [*]Unless you have a source in the country, reconsider shipping to certain parts of the world. My friends single biggest problems were with shipping to Australia and New Zealand. They lost a ton of money to make people happy there. Also put an FAQ about VAT for shipping to parts of the world that use it. It's something outside of your control but people will complain about it. [/LIST] The single biggest thing I can say about Kickstarters as a consumer of them is that it's absolutely shocking how many of them get delayed (sometimes for years) when the creator doesn't have them ready to go before the KS runs. I just got an update from one that I had completely forgotten about when the creator had health issues. Fortunately I had just backed it at the PDF level but there were people who put hundreds of dollars into that KS. I'd say that designer's reputation is ruined at this point. One more thing: there are people who consistently run solid Kickstarters for RPGs and I have found that they are very approachable and will give you some solid advice if you just talk to them about it. It's not an accident that the people who put out consistent solid product and deliver on time (or nearly so) are also great ambassadors for their product. [/QUOTE]
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Dear crowdfunding publishers: Chill out with the content stretch goals
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