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Dear crowdfunding publishers: Chill out with the content stretch goals
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<blockquote data-quote="Ath-kethin" data-source="post: 8772047" data-attributes="member: 6798775"><p>I am setting up to launch my first Kickstarter campaign in a few months, having backed more than 70 in the past few years, and I mostly agree with your points. Companies like Monte Cook and Goodman are the exception when it comes to fulfilling with stretch goals. </p><p></p><p>The book/game module we will be launching is 90% written (we playtested it at Gen Con a few weeks ago) and we will only have some fairly modest stretch goals because I want it to finish and deliver on time or, ideally, ahead of schedule.</p><p></p><p>But Monte Cook himself strongly recommends having stretch goals, and he gives a good reason for them. In his book <em>Kicking It: Successful Crowdfunding,</em> Cook points out that stretch goals are how you get backers to bring in more backers. The trick, as he also stresses, is making sure that you account for the added work those stretch goals entail ahead of time, so they don't slow down campaign fulfillment.</p><p></p><p>When implemented well, stretch goals are the difference between a successful campaign and a wildly successful campaign. You just need to be sure that the work is done, mostly done, or that you have a reliable means to get it done on time.</p></blockquote><p></p>
[QUOTE="Ath-kethin, post: 8772047, member: 6798775"] I am setting up to launch my first Kickstarter campaign in a few months, having backed more than 70 in the past few years, and I mostly agree with your points. Companies like Monte Cook and Goodman are the exception when it comes to fulfilling with stretch goals. The book/game module we will be launching is 90% written (we playtested it at Gen Con a few weeks ago) and we will only have some fairly modest stretch goals because I want it to finish and deliver on time or, ideally, ahead of schedule. But Monte Cook himself strongly recommends having stretch goals, and he gives a good reason for them. In his book [I]Kicking It: Successful Crowdfunding,[/I] Cook points out that stretch goals are how you get backers to bring in more backers. The trick, as he also stresses, is making sure that you account for the added work those stretch goals entail ahead of time, so they don't slow down campaign fulfillment. When implemented well, stretch goals are the difference between a successful campaign and a wildly successful campaign. You just need to be sure that the work is done, mostly done, or that you have a reliable means to get it done on time. [/QUOTE]
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Dear crowdfunding publishers: Chill out with the content stretch goals
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