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Message: <blockquote data-quote="I'm A Banana" data-source="post: 5930469" data-attributes="member: 2067">You seem to be loosing the thread a bit here. Why can't D&D publish multiple editions at once, but a band can have multiple albums in production at once?In part, because it's a lot cheaper to burn a CD than it is to print a book.Print on Demand helps reduce the cost to print a book so that it becomes more feasible to have multiple editions in circulation at once.  They'd probably be slightly more expensive, but I don't know where you're pulling $60 out of. I don't think a price bump would be a significant barrier to entry for a lot of people, especially given the loyalty of a typical long-term D&D gamer (and the fact that newbies don't need to buy squat). If your new hotness isn't hot enough to get people out of their stickiness, then you're not giving them what they want. If your audience loves the traditional, you need to give them the traditional. They're going to find it somehow, there's a clear demand for it, and you have enough brand loyalty to capitalize on it. All you need to do is publish it again. And you don't, because it's not necessarily economical.POD can help change that calculus and make it economical.Again, I think they should keep developing and releasing editions and books as well, but there's clearly strong diminishing returns for this. There's only so many different ways that people really care to learn to imagine to be a magical elf. A brand new edition every 5-10 years isn't a viable long-term business strategy for the RPG branch.</blockquote>

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