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Dear WotC: Be Blizzard
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<blockquote data-quote="Henry" data-source="post: 5860760" data-attributes="member: 158"><p>I didn't see it, but has anyone brought up the point that WotC hasn't made Pokemon cards in 10 years now, and Magic the Gathering isn't as successful as it was in the 90's? That fat cash is either vastly reduced or long gone now. Not to say they're in the red or anything, but they aren't sittin' pretty like they were in 2002.</p><p></p><p>I'll also say this on the whole "polish 5e till it gleams" idea: If you've ever heard of the <a href="http://en.wikipedia.org/wiki/Osborne_Effect" target="_blank">Osborne effect - Wikipedia, the free encyclopedia</a> , you know that the barn door is already open -- they can't wait too long to avoid their future product cannibalizing the market of their current product. What they need to do IMHO is START getting some public playtest snippets out there. Dear WotC, don't be Blizzard -- be Paizo. Value-Add, Value-Add! Tell your customers how precious they are, shower them with cheap but eye-catching gifts that cost you little to nothing (such as experimental rules, or an active PR department making participatory contests) while they're waiting for the next big thing. They're doing some of this, but their PR department needs to find new ways to express what they ARE doing, because it's getting lost either in the noise, or behind the paywall.</p><p></p><p>I feel for WotC, because they released a good product, but in my opinion PR was badly handled, the OGL was badly handled, and Paizo is an example of a company doing it right -- they're even using other people's OGL, for goodness' sake. (They have a love for the Tome of Horrors statblocks that makes players cry. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" />) people talk about how much they cash in on the OGL, but ignore the amount they contribute to it, and how much of their success is due to well-crafted adventure modules, story hooks, and gamer aids, none of which are parrotted from pre-existing OGL. I want to see Wizards succeed, Paizo wants to see Wizards succeed -- I think Erik Mona said as much about a healthy D&D being key to new pools of gamers. Hell, they just need to contract Paizo to handle their PR for them. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink ;)" data-smilie="2"data-shortname=";)" /></p></blockquote><p></p>
[QUOTE="Henry, post: 5860760, member: 158"] I didn't see it, but has anyone brought up the point that WotC hasn't made Pokemon cards in 10 years now, and Magic the Gathering isn't as successful as it was in the 90's? That fat cash is either vastly reduced or long gone now. Not to say they're in the red or anything, but they aren't sittin' pretty like they were in 2002. I'll also say this on the whole "polish 5e till it gleams" idea: If you've ever heard of the [url=http://en.wikipedia.org/wiki/Osborne_Effect]Osborne effect - Wikipedia, the free encyclopedia[/url] , you know that the barn door is already open -- they can't wait too long to avoid their future product cannibalizing the market of their current product. What they need to do IMHO is START getting some public playtest snippets out there. Dear WotC, don't be Blizzard -- be Paizo. Value-Add, Value-Add! Tell your customers how precious they are, shower them with cheap but eye-catching gifts that cost you little to nothing (such as experimental rules, or an active PR department making participatory contests) while they're waiting for the next big thing. They're doing some of this, but their PR department needs to find new ways to express what they ARE doing, because it's getting lost either in the noise, or behind the paywall. I feel for WotC, because they released a good product, but in my opinion PR was badly handled, the OGL was badly handled, and Paizo is an example of a company doing it right -- they're even using other people's OGL, for goodness' sake. (They have a love for the Tome of Horrors statblocks that makes players cry. :)) people talk about how much they cash in on the OGL, but ignore the amount they contribute to it, and how much of their success is due to well-crafted adventure modules, story hooks, and gamer aids, none of which are parrotted from pre-existing OGL. I want to see Wizards succeed, Paizo wants to see Wizards succeed -- I think Erik Mona said as much about a healthy D&D being key to new pools of gamers. Hell, they just need to contract Paizo to handle their PR for them. ;) [/QUOTE]
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