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Death of the LGS
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<blockquote data-quote="Dannyalcatraz" data-source="post: 4341210" data-attributes="member: 19675"><p>Multiple articles and marketing publications I read while getting my MBA 2003-2005.</p><p></p><p>None of which I have on hand, unfortunately.</p><p></p><p>The most recent thing I could find online were these:</p><p><a href="http://www.usatoday.com/money/advertising/2006-10-11-retail-teens-usat_x.htm" target="_blank">http://www.usatoday.com/money/advertising/2006-10-11-retail-teens-usat_x.htm</a></p><p><a href="http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=835" target="_blank">http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=835</a></p><p><a href="http://promomagazine.com/research/marketing_generation_spending_above/" target="_blank">http://promomagazine.com/research/marketing_generation_spending_above/</a></p><p></p><p>By this point, its probably such a non-controversial issue that you might not find any current data to the contrary.</p><p></p><p>Besides the above, most of what I find online about Gen Y finances deals with their massive credit card debt and generally poor savings habits.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 4341210, member: 19675"] Multiple articles and marketing publications I read while getting my MBA 2003-2005. None of which I have on hand, unfortunately. The most recent thing I could find online were these: [url]http://www.usatoday.com/money/advertising/2006-10-11-retail-teens-usat_x.htm[/url] [url]http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=835[/url] [url]http://promomagazine.com/research/marketing_generation_spending_above/[/url] By this point, its probably such a non-controversial issue that you might not find any current data to the contrary. Besides the above, most of what I find online about Gen Y finances deals with their massive credit card debt and generally poor savings habits. [/QUOTE]
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