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Decline of RPG sales
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<blockquote data-quote="Dannyalcatraz" data-source="post: 2756640" data-attributes="member: 19675"><p>One factor that hasn't really been discussed is the "First Entrant/First Mover" factor.</p><p></p><p>That is, the single most accurate predictor of success of a given product or service is whether it is first in the market. Its not<em> universally</em> true- first movers can make mistakes just like anyone else- but it is a common factor with more successful companies than any other.</p><p></p><p>Part of this is because the first mover gets a head start over any potential competition. They are first in the consumers' minds (name brand recognition). They are the benchmark by which all others are measured in terms of quality. They get the first stab at grabbing market share.</p><p></p><p>Here, as much as any other product, as much as any other RPG, D&D is the first mover. Sure, its flavor has changed somwhat over the years, but its name is the most recognizable one in the business. Outside of participants in the hobby of playing RPGs and related games, D&D is virtually synonymous with the hobby..."Roleplaying games? Oh- you mean D&D!" is a fairly common sentence.</p><p></p><p>As such, WOTC owns a product (the Dungeons & Dragon game, in whatever incarnation) that is going to be more resistant to downturns in the popularity of the hobby as a whole, and is likely going to be the among the first games a newbie will try out.</p><p></p><p>Thus...it is quite possible that WOTC's sales numbers will trend in directions different, possibly FAR different, from its competitors'- even its strongest ones.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 2756640, member: 19675"] One factor that hasn't really been discussed is the "First Entrant/First Mover" factor. That is, the single most accurate predictor of success of a given product or service is whether it is first in the market. Its not[I] universally[/I] true- first movers can make mistakes just like anyone else- but it is a common factor with more successful companies than any other. Part of this is because the first mover gets a head start over any potential competition. They are first in the consumers' minds (name brand recognition). They are the benchmark by which all others are measured in terms of quality. They get the first stab at grabbing market share. Here, as much as any other product, as much as any other RPG, D&D is the first mover. Sure, its flavor has changed somwhat over the years, but its name is the most recognizable one in the business. Outside of participants in the hobby of playing RPGs and related games, D&D is virtually synonymous with the hobby..."Roleplaying games? Oh- you mean D&D!" is a fairly common sentence. As such, WOTC owns a product (the Dungeons & Dragon game, in whatever incarnation) that is going to be more resistant to downturns in the popularity of the hobby as a whole, and is likely going to be the among the first games a newbie will try out. Thus...it is quite possible that WOTC's sales numbers will trend in directions different, possibly FAR different, from its competitors'- even its strongest ones. [/QUOTE]
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