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<blockquote data-quote="Umbran" data-source="post: 6298101" data-attributes="member: 177"><p>Because, for the most part, grown ups don't play a lot of games! We live in a culture where adults don't engage in play very much, I'm afraid.</p><p></p><p>D&D, and RPGs in general, are a hobby that chews up huge amounts of time, and requires coordination to get the same people around repeatedly for long stretches of time. This will be a hard sell for anyone who isn't already into the game, especially trying to put together a whole group - GM and players - who aren't already familiar with the game.</p><p></p><p>People still in school generally still have those swaths of free time, so adolescents, teens, and college students are still easy to introduce into the game - and once hooked, they're likely to continue to take the effort to carve out that time. Get them young, then you can keep them for decades.</p><p></p><p>Now, this is different from adjusting the marketing to make it *seem* adult - because the one thing young folks usually want are "mature" things. But marketing to the young by claiming mature status is not the same as actually marketing to that older audience.</p></blockquote><p></p>
[QUOTE="Umbran, post: 6298101, member: 177"] Because, for the most part, grown ups don't play a lot of games! We live in a culture where adults don't engage in play very much, I'm afraid. D&D, and RPGs in general, are a hobby that chews up huge amounts of time, and requires coordination to get the same people around repeatedly for long stretches of time. This will be a hard sell for anyone who isn't already into the game, especially trying to put together a whole group - GM and players - who aren't already familiar with the game. People still in school generally still have those swaths of free time, so adolescents, teens, and college students are still easy to introduce into the game - and once hooked, they're likely to continue to take the effort to carve out that time. Get them young, then you can keep them for decades. Now, this is different from adjusting the marketing to make it *seem* adult - because the one thing young folks usually want are "mature" things. But marketing to the young by claiming mature status is not the same as actually marketing to that older audience. [/QUOTE]
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