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Devil worship as a brand
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<blockquote data-quote="pickin_grinnin" data-source="post: 6298216" data-attributes="member: 6697674"><p>The reason I'm so skeptical of how well they will be able to market the brand to non-gamers is because they have tried doing it before, more than once. It has never really worked, because they don't really have a strong, well-defined world or characters that would appeal to the general masses, of any age. The D&D movie tanked, the cartoon didn't do anything to draw in hordes of kids, the toy lines have never done as well as ones that revolve around characters drawn from movie or book settings, etc. TSR couldn't pull it off, and WotC couldn't. Maybe Hasbro can, but I don't have much faith in that.</p><p></p><p>If they came up with a realm, made it very unique and interesting, and focused their marketing efforts on it, it might be a different story. You can effectively create a brand around a fictional world and characters, if they aren't seen as stereotypical and derivative. D&D isn't a brand that revolves around one particular realm, though, and most of the ones they have developed are just not that interesting to the general public.</p></blockquote><p></p>
[QUOTE="pickin_grinnin, post: 6298216, member: 6697674"] The reason I'm so skeptical of how well they will be able to market the brand to non-gamers is because they have tried doing it before, more than once. It has never really worked, because they don't really have a strong, well-defined world or characters that would appeal to the general masses, of any age. The D&D movie tanked, the cartoon didn't do anything to draw in hordes of kids, the toy lines have never done as well as ones that revolve around characters drawn from movie or book settings, etc. TSR couldn't pull it off, and WotC couldn't. Maybe Hasbro can, but I don't have much faith in that. If they came up with a realm, made it very unique and interesting, and focused their marketing efforts on it, it might be a different story. You can effectively create a brand around a fictional world and characters, if they aren't seen as stereotypical and derivative. D&D isn't a brand that revolves around one particular realm, though, and most of the ones they have developed are just not that interesting to the general public. [/QUOTE]
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