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Did WotC underestimate the Paizo effect on 4E?
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<blockquote data-quote="Azgulor" data-source="post: 5266077" data-attributes="member: 14291"><p>I don't think WotC underestimated Paizo, I think they didn't even factor them into their decisions. As Umbran stated, WotC was hoping to have 4e compete with other entertainment. Given their market share & the D&D brand, they felt few would really leave for good.</p><p></p><p>That said, I think WotC, in trying to change the RPG business model so extensively, took their eye off the ball. They created a competitor where previously they had a partner. Now I'm not suggesting that 4e isn't doing well nor am I saying that Pathfinder is a serious threat to D&D's dominance of the RPG market.</p><p></p><p>I am suggesting, however, that Paizo's business model has put the lie to the theory that adventures don't sell. The APs are Paizo's primary line, supplemented by the Companions, Chronicles, and now the RPG. What Paizo has shown is that adventures that are well-written & well-produced <em>do</em> sell. And guess what, all that top-shelf adventure & setting info drives interest in other Pathfinder & Golarion products.</p><p></p><p>When 4e launched and the GSL was released, I didn't see a very rosy picture for future RPG-related purchases aside from picking up the occasional OGL or d20 book I hadn't got to yet. Today, the number of Paizo products I want to buy continues to grow, as does the quality. I'm a very happy GM these days.</p><p></p><p></p><p>Best of luck to WotC with 4e. Whether they underestimated Paizo, flubbed the PR campaign for 4e, or wasted much goodwill by abandoning the OGL & introducing the GSL, or were willing to "let me go" as a customer, I can't say.</p><p></p><p>I can say things appear to be going marvelously for Paizo and I'm glad I've picked that horse to run with.</p></blockquote><p></p>
[QUOTE="Azgulor, post: 5266077, member: 14291"] I don't think WotC underestimated Paizo, I think they didn't even factor them into their decisions. As Umbran stated, WotC was hoping to have 4e compete with other entertainment. Given their market share & the D&D brand, they felt few would really leave for good. That said, I think WotC, in trying to change the RPG business model so extensively, took their eye off the ball. They created a competitor where previously they had a partner. Now I'm not suggesting that 4e isn't doing well nor am I saying that Pathfinder is a serious threat to D&D's dominance of the RPG market. I am suggesting, however, that Paizo's business model has put the lie to the theory that adventures don't sell. The APs are Paizo's primary line, supplemented by the Companions, Chronicles, and now the RPG. What Paizo has shown is that adventures that are well-written & well-produced [I]do[/I] sell. And guess what, all that top-shelf adventure & setting info drives interest in other Pathfinder & Golarion products. When 4e launched and the GSL was released, I didn't see a very rosy picture for future RPG-related purchases aside from picking up the occasional OGL or d20 book I hadn't got to yet. Today, the number of Paizo products I want to buy continues to grow, as does the quality. I'm a very happy GM these days. Best of luck to WotC with 4e. Whether they underestimated Paizo, flubbed the PR campaign for 4e, or wasted much goodwill by abandoning the OGL & introducing the GSL, or were willing to "let me go" as a customer, I can't say. I can say things appear to be going marvelously for Paizo and I'm glad I've picked that horse to run with. [/QUOTE]
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