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Disney Closing Star Wars Hotel
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<blockquote data-quote="Benjamin Olson" data-source="post: 9026733" data-attributes="member: 6988941"><p>There is absolutely no shortage of Star Wars branded products of all sorts available, even if you only happen to see the Grogu ones. I think you must just be tuning out as a given the constant coming and going of Star Wars video games, Star Wars t-shirts, editions of Star Wars Monoply, etc., etc. etc.</p><p></p><p>However if your baseline is Star Wars prequels era level of Star Wars branding then our current epoch is never going to live up to it. Hasbro and Pepsi paid Lucas way too much for star wars merchandising and tie-in rights at the time and we went through an era of Star Wars merch and branding saturation the likes of which will probably never be seen again as these companies tried anything to make the most of their bad investment (not that Star Wars merch is a bad investment, but the amounts they invested only would have made sense if the prequels had been a merch buying bonanza an order of magnitude greater than the original movies).</p><p></p><p>Meanwhile if your baseline is original trilogy era level of Star Wars merch even the current inter-movie era may actually surpass it in absolute volume of stuff available, but it is but part of a vast competing cacophony of pop culture merch, whereas the cultural impact of Star Wars licensed products in the late 70s and early 80s was was far greater when it was redefining the very idea of movie tie-in merch.</p></blockquote><p></p>
[QUOTE="Benjamin Olson, post: 9026733, member: 6988941"] There is absolutely no shortage of Star Wars branded products of all sorts available, even if you only happen to see the Grogu ones. I think you must just be tuning out as a given the constant coming and going of Star Wars video games, Star Wars t-shirts, editions of Star Wars Monoply, etc., etc. etc. However if your baseline is Star Wars prequels era level of Star Wars branding then our current epoch is never going to live up to it. Hasbro and Pepsi paid Lucas way too much for star wars merchandising and tie-in rights at the time and we went through an era of Star Wars merch and branding saturation the likes of which will probably never be seen again as these companies tried anything to make the most of their bad investment (not that Star Wars merch is a bad investment, but the amounts they invested only would have made sense if the prequels had been a merch buying bonanza an order of magnitude greater than the original movies). Meanwhile if your baseline is original trilogy era level of Star Wars merch even the current inter-movie era may actually surpass it in absolute volume of stuff available, but it is but part of a vast competing cacophony of pop culture merch, whereas the cultural impact of Star Wars licensed products in the late 70s and early 80s was was far greater when it was redefining the very idea of movie tie-in merch. [/QUOTE]
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