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<blockquote data-quote="Raloc" data-source="post: 2019441" data-attributes="member: 28093">No offense to said person or people, but whoever it is that decides the colors of the books and what covers they should have should just be fired.&nbsp; They apprently don't understand anything at all about branding.&nbsp; They're screwing new players up and decreasing sales by going every which way with the covers.If you saw the PHB and the DMGII next to eachother, and didn't know anything about D&amp;D (i.e. didn't know the terms player and dungeon master), would you think those two books were aimed at two completely separate audiences?&nbsp; No.&nbsp; You'd think they were for the same people of course.If you were new to D&amp;D and wanted to buy all the Eberron books, and went and saw the S: CoT and the ECS with their nice covers, you'd pick them up.&nbsp; But you wouldn't even notice the Races of Eberron book, since you didn't go to buy the non-Eberron books.&nbsp; If you went to buy all the FR books, because you were a hardcore FR fan, you'd pick up all the books with like covers.&nbsp; You'd miss Monsters of Faerun, because it's a core book, with a cover similar to the MM's cover.&nbsp; Likewise, if you went to buy all the core books, you'd end up picking up the Monsters of Faerun books, even though you only wanted core books.It's not that big a deal in the long run, but it's a huge marketing mistake, and someone should be held accountable for the awful negligence that's been put into the product classification of the D&amp;D books.&nbsp; It's hard to build a good collection, because the books are completely all over the place.</blockquote>

[QUOTE="Raloc, post: 2019441, member: 28093"] No offense to said person or people, but whoever it is that decides the colors of the books and what covers they should have should just be fired. They apprently don't understand anything at all about branding. They're screwing new players up and decreasing sales by going every which way with the covers. If you saw the PHB and the DMGII next to eachother, and didn't know anything about D&D (i.e. didn't know the terms player and dungeon master), would you think those two books were aimed at two completely separate audiences? No. You'd think they were for the same people of course. If you were new to D&D and wanted to buy all the Eberron books, and went and saw the S: CoT and the ECS with their nice covers, you'd pick them up. But you wouldn't even notice the Races of Eberron book, since you didn't go to buy the non-Eberron books. If you went to buy all the FR books, because you were a hardcore FR fan, you'd pick up all the books with like covers. You'd miss Monsters of Faerun, because it's a core book, with a cover similar to the MM's cover. Likewise, if you went to buy all the core books, you'd end up picking up the Monsters of Faerun books, even though you only wanted core books. It's not that big a deal in the long run, but it's a huge marketing mistake, and someone should be held accountable for the awful negligence that's been put into the product classification of the D&D books. It's hard to build a good collection, because the books are completely all over the place. [/QUOTE]

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