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Message: <blockquote data-quote="Irda Ranger" data-source="post: 4084813" data-attributes="member: 1003">To me a lot of the DDI business model seems to be deliberately designed to protect analog products (like the minis business and the Dungeon Tiles business).  It's also built along the same lines, using the same economics.This is stupid to me. Once a 10x20 room is designed (the art, etc.), it's "free" to make an infinite number of them. WotC of course needs to figure out how to make money at this game, but cross-subsidies never work in the long run. Especially when they're blatantly obvious like this one.  Even if the "value" is good people will feel cheated - and that customer ill will can kill a business all by itself.This is all just IMO, of course. I've been wrong before on business models (who though "pet rocks" would make someone a millionaire? Or "Million Dollar Homepage"?). But I generally agree with the OP and feel like WotC "Doesn't get" a lot of what makes online businesses different from analog one.In a nutshell, copies are free online; there is no scarcity and the cost to make the next marginal product is so close to zero as to be immeasurable except in the aggregate. Using legal structures to create artificial scarcity and then reaping monopoly rents is the RIAA's strategy. And look how popular that makes them.</blockquote>