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Message: <blockquote data-quote="Morrus" data-source="post: 5275743" data-attributes="member: 1">I think so. I've tried analysing my behaviour towards the Oscars before. Now, I'd be the first to declare that I utterly ignore the Oscars. But the thing is - I'm not sure that I do. Sure, I don't look at the list of Oscar nominees and select my movie-viewing from that list. And of course I don't ever think "it won an Oscar, so it must be good".  But I think it's hard for anyone to honestly say that the Oscars don't influence their opinion or awareness of certain movies at all. Sure, I can't read minds - there are probably people out there who are utterly immune to advertising, to awards, etc.; if there were some way to objectively test that, I'd put money on the number of people who actually were unaffected by such things is smaller than the number of people who believe they are.  The sample of people who claim to be unaffected by advertising out of those I've ever discussed it with is so disproportionately high as to not jove even vaguely with the market research and financial investment that companies put into these things; if they didn't work, they wouldn't do it.  If the percentage of people who claimed to be unaffected by advertising was real, it wouldn't be a viable investment.  But they do do it - all of them do, and they spend a lot of money doing it and measuring the effects.  For example, I, a steadfast critic of Oscar choices, am fairly sure that some nominated movies I might have flicked past without a second glance have become movies that, upon seeing them, I (maybe not even consciously) recall the positive buzz and pause and check it out a little. Maybe I still decide it's not for me, but I'm fairly sure it has an effect, if only small.  Of course, I can't claim to be a representative sample of anything except me. And certainly the ENnies don't have a teeny percentage of the influence that something the size of the Oscars has. But I think the effect is there, if not on the same scale. However - that's not what I see as being the value of the ENnies. I believe that the ENnies true value is saying to a writer, an artist, etc. "Hey - you did a great job!" And I've heard so many people tell me how damn good it feels to get that ENnie that I see value right there.</blockquote>

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