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Message: <blockquote data-quote="EzekielRaiden" data-source="post: 9486005" data-attributes="member: 6790260">"Excellence" means many things. The qualities that make something an excellent apple pie are pretty much irrelevant to the qualities that make something an excellent salad.This is why, every single time I talk about this stuff, I talk about designers achieving a desired experience. Because that is what the game is for. Rules are tools, designed to achieve some end.So, what are the end goals of McDonald's? We can take the utterly useless "goals" of "make more money," of course, but I think you would agree that that goal, in itself, is completely unhelpful. Instead, we look at what kind of product it claims to offer: Fast, cheap, tasty, and (perhaps above all else) consistent fare. If you order a Big Mac anywhere in the US, you can be pretty confident that you will know exactly what you're getting. You see the same virtue pursued by several other, comparable products: Budweiser and most other "cheap" beers that are jokingly called "sex in a canoe" (you have surely heard the punchline of that joke before) are what they are in part because they are insanely consistent, both over distance and over time. Hostess snack cakes. Coca-Cola. These things are not aiming to be the most finely-crafted product they can be. Nutrition is irrelevant at best and often avoided because nutritious things that taste good are usually fragile. They are aiming to be reliable, cheap, and flavorful.What does this tell me about these things? That reliability and consistency, especially for low-cost offerings, are an extremely important consideration. Perhaps the most important consideration. Things which choose lower reliability are, generally, aiming to be boutique, "artisanal", "craft", etc. They accept that their product may not be available in all markets, or may not come out consistently the same way every time, or may be significantly more expensive, etc., and in exchange, they aim to deliver higher quality and technique in the execution of whatever product it is. Craft beer, locally-made snacks, fresh fish, menus that change with the season, etc.Is the current brand of D&D offering reliability and consistency?</blockquote>

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