Upgrade your account to a Community Supporter account and remove most of the site ads.

Reply to thread

Message: <blockquote data-quote="Jack of Shadows" data-source="post: 2571549" data-attributes="member: 3276">Heh,I work in Marketing so these wash past me like so much dust in the wind. In fact, if I see a commercial for a movie where their telling me what the critics are saying before the movie is in theatres all I hear is "this movie sucks but we'd really like you to see it anyways".The problem is that most advertising is done by advertising companies and not by the product's own company. So what happens is the Ad firms are more interested is selling their work to the their client than to the audience. And simply it's easy to sell a client when you're telling them how wonderful their product is. When somebody eventually does something different all the other companies immediately copy it because their clients are saying "we'd like something like this." One of the strangest experiences I've ever had was sitting in a meeting with an agency while my boss was saying "tell us what you can do for us" and the agency talking-head replying "tell us what you'd like us to do for you." My reply, muttered under my breath, was "if we knew that we'd do it our bloody selves."It's very rare these days that I see an ad that really hits me. And when it does happen it's amazing. As an example my personal vote for best campaign of all time was for the first Tim Burton Batman movie. It was just the bat symbol with the date, that was it. You saw it and you knew exactly what it was and just couldn't wait to see it. Bloody brilliant.Jack</blockquote>

Verification