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<blockquote data-quote="Treebore" data-source="post: 4952387" data-attributes="member: 10177">I'll consider 50% of retail PDF's but I am never going to buy into paying more. No mater what BS a publisher claims about PDF's you still do NOT have: printing costs, shipping costs, warehouse storage costs, return issues, cost of middleman, cost share to the retailer, and other costs I am likely forgetting.So no matter what a publisher &quot;claims&quot;, the truth of the matter is getting a PDF to the consumer is far more cheaper and efficient.Now some companies may not follow this normal chain of distribution. There may be a company or two who actually makes most of their money through direct sales from their own websites and even offer subscriptions with free PDF's as a &quot;bonus&quot;. Even so, PDF's are much cheaper to make, store, and distribute for them than even their print copies.So they can start a marketing plan to try and convince the consumers that PDF's actually cost so much to justify a retail, or near retail printed price, but I will never believe them because I learned years ago that &quot;truth in advertising&quot; does not exist, except when its convenient to the company. Plus I know the &quot;normal&quot; way business is done.So they can create excuses and out right lie all they want, if they want me buying PDF's they better give them to me as a free bonus or sell them for less than 50% of PRINT retail.Especially since I am not a &quot;PDF only&quot; consumer. I am primarily a print buyer who likes PDF for convenience. Maybe if I loved PDF's I would follow along with the price gouging, but I am not, so I don't.</blockquote>

[QUOTE="Treebore, post: 4952387, member: 10177"] I'll consider 50% of retail PDF's but I am never going to buy into paying more. No mater what BS a publisher claims about PDF's you still do NOT have: printing costs, shipping costs, warehouse storage costs, return issues, cost of middleman, cost share to the retailer, and other costs I am likely forgetting. So no matter what a publisher "claims", the truth of the matter is getting a PDF to the consumer is far more cheaper and efficient. Now some companies may not follow this normal chain of distribution. There may be a company or two who actually makes most of their money through direct sales from their own websites and even offer subscriptions with free PDF's as a "bonus". Even so, PDF's are much cheaper to make, store, and distribute for them than even their print copies. So they can start a marketing plan to try and convince the consumers that PDF's actually cost so much to justify a retail, or near retail printed price, but I will never believe them because I learned years ago that "truth in advertising" does not exist, except when its convenient to the company. Plus I know the "normal" way business is done. So they can create excuses and out right lie all they want, if they want me buying PDF's they better give them to me as a free bonus or sell them for less than 50% of PRINT retail. Especially since I am not a "PDF only" consumer. I am primarily a print buyer who likes PDF for convenience. Maybe if I loved PDF's I would follow along with the price gouging, but I am not, so I don't. [/QUOTE]

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