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Message: <blockquote data-quote="Treebore" data-source="post: 4952459" data-attributes="member: 10177">That also depends. For one if RPGnow, or similar store, is charging a percentage comparable to a normal wholesale distributor AND your a big producer of books, you will be wise to do something exactly like Paizo has done and buy your own servers.If your too small, well thats the price you pay until you become a "big dog". Shop around, find cheap server fees, they are out there. Plus they also have to consider visibility issues, so even if Drivethru/RPGnow/whatever personality they are this week, is charging a hefty percentage it can also be looked at as advertising costs.Still, it doesn't come close to justifying pricing along the same lines as print products. They still don't have to have a warehouse, warehouse personnel, shipping costs, printing costs, etc...Even if they have their own servers its one room, probably large walk in closet size, and call in  a tech when there are problems, or have one on staff, which ever is cheaper for the given company. Still, much cheaper than print books.</blockquote>