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<blockquote data-quote="Mistwell" data-source="post: 6297716" data-attributes="member: 2525">The brand can be far larger than the game, and the fans of that larger brand are not necessarily the fans of the game, or even intended to be so.&nbsp; It doesn't matter if a guy who likes the D&amp;D RPG doesn't care about a D&amp;D video game or a D&amp;D television show or a D&amp;D movie or D&amp;D play doh sets.&nbsp; As long as there is a decent market for those other things, outside of current D&amp;D RPG fans, then it's good for the brand.Not everything WOTC does must serve the D&amp;D RPG fans, for it to be a good idea for WOTC.The point of this whole thing, as it relates to the RPG, is that if the entire D&amp;D brand does well, then WOTC doesn't feel the pressure to constantly published the next big RPG thing. They don't feel the pressure for endless splatbooks or a revised version of the game.&nbsp; Because if the bulk of the money comes from the larger multimedia brand, they are not as sensitive to fluctuations in the RPG sales themselves.Bottom line, the number of people who recognize the D&amp;D brand name, and the number of people who have fond memories of it but have no intention of playing a tabletop RPG these days, is tremendously large compared to the total number of RPG players (of any game) today.&nbsp; And WOTC rightfully wants to go after that market for geek/nerd things and nostalgia and video game players and movie and television entertainment consumers and collectors and children of geeks/nerds and all the other things that can connect to a brand.It's the same reason Disney makes more money from license sales of Marvel and Star Wars than from the comics and movies. Same for DC with their superheroes.&nbsp; Same for Dr. Who now.&nbsp; And Harry Potter.&nbsp; Big nerd-related things end up making more money in brand licensing, then they do for they thing that gets them known to begin with.&nbsp; And while D&amp;D isn't on the level of those things yet - it could be.&nbsp; If it even gets 1/100th of the recognition of any one of those things, it would be a huge win.&nbsp; And there is no good evidence they cannot get that kind of recognition - they have lots of internal market testing that says they can.</blockquote>

[QUOTE="Mistwell, post: 6297716, member: 2525"] The brand can be far larger than the game, and the fans of that larger brand are not necessarily the fans of the game, or even intended to be so. It doesn't matter if a guy who likes the D&D RPG doesn't care about a D&D video game or a D&D television show or a D&D movie or D&D play doh sets. As long as there is a decent market for those other things, outside of current D&D RPG fans, then it's good for the brand. Not everything WOTC does must serve the D&D RPG fans, for it to be a good idea for WOTC. The point of this whole thing, as it relates to the RPG, is that if the entire D&D brand does well, then WOTC doesn't feel the pressure to constantly published the next big RPG thing. They don't feel the pressure for endless splatbooks or a revised version of the game. Because if the bulk of the money comes from the larger multimedia brand, they are not as sensitive to fluctuations in the RPG sales themselves. Bottom line, the number of people who recognize the D&D brand name, and the number of people who have fond memories of it but have no intention of playing a tabletop RPG these days, is tremendously large compared to the total number of RPG players (of any game) today. And WOTC rightfully wants to go after that market for geek/nerd things and nostalgia and video game players and movie and television entertainment consumers and collectors and children of geeks/nerds and all the other things that can connect to a brand. It's the same reason Disney makes more money from license sales of Marvel and Star Wars than from the comics and movies. Same for DC with their superheroes. Same for Dr. Who now. And Harry Potter. Big nerd-related things end up making more money in brand licensing, then they do for they thing that gets them known to begin with. And while D&D isn't on the level of those things yet - it could be. If it even gets 1/100th of the recognition of any one of those things, it would be a huge win. And there is no good evidence they cannot get that kind of recognition - they have lots of internal market testing that says they can. [/QUOTE]

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