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<blockquote data-quote="Solvarn" data-source="post: 5361052" data-attributes="member: 59666">ShellThe realities of business are what is to blame for most of the problems with the D&amp;D brand.&nbsp;I think that bringing new players into the game starts at the gaming table. In 2008, 54% of Hasbro's consolidated net revenues came from their top five customers (Walmart, Target, Toys'R'us, etc). I don't know how well they deal with the FLGS. I think they really need to make an effort to develop and cultivate talent like they do for Magic tournaments.&nbsp;I'll be interested to see how the Red Box does, I think this is their attempt to tap into those lucrative relationships with their top five retailers. The box is designed to take home and play alone. I get the feeling that they are sniffing around, trying to determine what course to take. I also know that Hasbro aligns itself around brands, so the whole nostalgia kick is a real effort to tie into the roots of the brand and re-establish it.&nbsp;I think D&amp;D is on a razor thin profit margin based on the way a lot of the stuff comes out to us and what I see happening to a lot of the content and staff. I'm a little saddened as layoff season comes up this year as well. &nbsp;I'm hoping that they can strategically realign and start churning out more money. You can say whatever you want about greed, a rosier financial outlook will cause more investment in the brand and better production values. And better content.</blockquote>

[QUOTE="Solvarn, post: 5361052, member: 59666"] [b]Shell[/b] The realities of business are what is to blame for most of the problems with the D&D brand. I think that bringing new players into the game starts at the gaming table. In 2008, 54% of Hasbro's consolidated net revenues came from their top five customers (Walmart, Target, Toys'R'us, etc). I don't know how well they deal with the FLGS. I think they really need to make an effort to develop and cultivate talent like they do for Magic tournaments. I'll be interested to see how the Red Box does, I think this is their attempt to tap into those lucrative relationships with their top five retailers. The box is designed to take home and play alone. I get the feeling that they are sniffing around, trying to determine what course to take. I also know that Hasbro aligns itself around brands, so the whole nostalgia kick is a real effort to tie into the roots of the brand and re-establish it. I think D&D is on a razor thin profit margin based on the way a lot of the stuff comes out to us and what I see happening to a lot of the content and staff. I'm a little saddened as layoff season comes up this year as well. I'm hoping that they can strategically realign and start churning out more money. You can say whatever you want about greed, a rosier financial outlook will cause more investment in the brand and better production values. And better content. [/QUOTE]

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