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Message: <blockquote data-quote="James Jacobs" data-source="post: 3818569" data-attributes="member: 23937"><p>We had monthly circulation meetings for the magazines while we were doing them, and these numbers were among those we obsessed over during those meetings. It's a lot more complicated than just "How many magazines did we distribute" though... in fact, the crazy way the magazine world works, if you distribute less but the same amount sells, you're more successful than if you distribute more and don't increase your sale. And of course there's a bazillion other factors tinkering away in there as well... with things WotC was doing (such as releasing 3.5) being only one of the factors. And you don't really get hard data to work with for about a year, so in some ways, when you see information about how magazines are doing, it's a year old by the time you can try something to do about it. The whole thing was really pretty complicated, and interpreting those figures is certainly one of the few parts about doing magazines that I don't miss! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>