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Message: <blockquote data-quote="Erik Mona" data-source="post: 3818996" data-attributes="member: 2174">I have almost all of the numbers for all years of both magazines on my computer at the office and will post them tomorrow if this thread is still on the main page (and I remember). In summary, the numbers were pretty small but growing through the late 70s, hit a peak around 1984-86 with about 108,000 circulation, and then began dying off shortly thereafter. Prior to third edition, the numbers were very underwhelming, but they picked up with 3.0. They started sliding down (as did almost all D&D/d20 product) after 3.5 was released.These numbers tell an interesting story, but as James said they are only part of the story and they don't accurately reflect profitability. About a year prior to Paizo forming, there was a plan on the table to cancel Dungeon outright, which caused a great deal of turmoil in the Periodicals department. Adding Polyhedron basically saved the magazine from cancellation, but it was a remarkably controversial move that didn't meet with unanimous approval from the readers. It DID, however, add about 3000 readers at a critical time, many of whom stuck around when we later canceled Polyhedron and gave Dungeon a complete editorial revamp. --Erik</blockquote>