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Dragon & Dungeon Magazines - the numbers tell the story
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<blockquote data-quote="Imaro" data-source="post: 3819310" data-attributes="member: 48965"><p>I believe the first issue published by Paizo was september 2002</p><p></p><p></p><p></p><p>Well I don't know about the "trending up" part (do you have a quote), But I do remeber them saying the magazine's were still profitable. This might be further expounded upon by looking more closely at the numbers. WotC published 3rd edition in 2000 and even with a popular and brand new game Dungeon was at an all time low. It began to increase but still wasn't increasing greatly. Paizo takes over at the end of 2002 and 3.5 is released in 2003. Now one could say the magazine spiked off 3.5 mania...but then why didn't we see as large or an even larger spike with 3.0?</p><p></p><p>The second factor is that even after three years of publishing, Paizo is selling an average of about 9,000 more magazine's per month than Wizard's was three years prior to their takeover. This leads me to believe that it wasn't just 3.5 that helped the magazine but also the actual company publishing it.</p><p></p><p>The real question is at what level of sales would the magazine have evened out at or, even more likely, what would the spike for 4e done for sales. In the end Paizo didn't let it slip back to the numbers WotC had.</p><p></p><p></p><p></p><p>I wonder what the average monthly sales of adventures are for WotC...IMHO this would be the only way to even begin to compare whether Dungeon was the "common experience" or not. But since WotC doesn't release those numbers we'll never know. I do seriously doubt they were outselling Paizo's Dungeon on a monthly basis with their adventures.</p><p></p><p></p><p></p><p>Doubt if it was rescued from failure. More like Paizo made it a worthwhile investment again and WotC found a way to reduce their own costs to maximize profit. I also think alot of it, along with other licenses being pulled has more than a little bit to do with announcing 4e. The month 3.5 came out saw a jump of almost 12,000 more magazine's being sold per month than the previous year.</p><p></p><p></p><p></p><p>Again doing great for Paizo is probably magnitudes lower than for Hasbro/WotC. I personally don't think WotC cares enough about either Dragon or Dungeon (insofar as standalone products) to reach the quality or care that paizo did. They don't have to. If you want the VTT, or the Character Generator, or anything else in the DI you will have to subscribe to Dragon & Dungeon regardless. I think it is more so serving as another minor perk for people on the DI subscription, and the articles they've posted so far just reaffirm that opinion in my mind.</p></blockquote><p></p>
[QUOTE="Imaro, post: 3819310, member: 48965"] I believe the first issue published by Paizo was september 2002 Well I don't know about the "trending up" part (do you have a quote), But I do remeber them saying the magazine's were still profitable. This might be further expounded upon by looking more closely at the numbers. WotC published 3rd edition in 2000 and even with a popular and brand new game Dungeon was at an all time low. It began to increase but still wasn't increasing greatly. Paizo takes over at the end of 2002 and 3.5 is released in 2003. Now one could say the magazine spiked off 3.5 mania...but then why didn't we see as large or an even larger spike with 3.0? The second factor is that even after three years of publishing, Paizo is selling an average of about 9,000 more magazine's per month than Wizard's was three years prior to their takeover. This leads me to believe that it wasn't just 3.5 that helped the magazine but also the actual company publishing it. The real question is at what level of sales would the magazine have evened out at or, even more likely, what would the spike for 4e done for sales. In the end Paizo didn't let it slip back to the numbers WotC had. I wonder what the average monthly sales of adventures are for WotC...IMHO this would be the only way to even begin to compare whether Dungeon was the "common experience" or not. But since WotC doesn't release those numbers we'll never know. I do seriously doubt they were outselling Paizo's Dungeon on a monthly basis with their adventures. Doubt if it was rescued from failure. More like Paizo made it a worthwhile investment again and WotC found a way to reduce their own costs to maximize profit. I also think alot of it, along with other licenses being pulled has more than a little bit to do with announcing 4e. The month 3.5 came out saw a jump of almost 12,000 more magazine's being sold per month than the previous year. Again doing great for Paizo is probably magnitudes lower than for Hasbro/WotC. I personally don't think WotC cares enough about either Dragon or Dungeon (insofar as standalone products) to reach the quality or care that paizo did. They don't have to. If you want the VTT, or the Character Generator, or anything else in the DI you will have to subscribe to Dragon & Dungeon regardless. I think it is more so serving as another minor perk for people on the DI subscription, and the articles they've posted so far just reaffirm that opinion in my mind. [/QUOTE]
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