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Dragon & Dungeon Magazines - the numbers tell the story
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<blockquote data-quote="Erik Mona" data-source="post: 3821193" data-attributes="member: 2174"><p>As promised, here are some more numbers for Dragon. Please note that data for some years is missing. I haven't been able to find my Dungeon numbers yet, but I'll keep looking.</p><p></p><p>Issue Date Subs Total Paid</p><p>12 9/30/77 1164 7381</p><p>22 9/26/78 1144 7859</p><p>33 10/1/79 1951 10,885</p><p>44 10/31/80 4558 20,155</p><p>55 9/30/81 11,531 48,119</p><p>67 9/30/82 19,029 60,387</p><p></p><p>91 9/12/84 36,974 118,021</p><p>104 9/27/85 36,200 107,200</p><p>115 9/22/86 29,598 88,758</p><p>127 9/28/87 25,003 73,008</p><p></p><p>151 9/26/89 26,800 99,628</p><p>163 10/1/90 27,912 91,956</p><p></p><p>188 9/30/92 23,685 89,985</p><p>200 10/1/93 21,116 77,534</p><p>212 9/30/94 20,105 74,753</p><p></p><p>236 10/14/96 14,357 54,812</p><p>242 10/15/97 12,435 44,163</p><p></p><p>266 10/10/99 13,224 31,536</p><p></p><p>Keep in mind that TSR was notorious for lying about its distribution numbers (I have that from the horse's mouth of the guy responsible for getting that info to the Post Office), so I'd take all numbers from about 1986 to 1996 with a HUGE grain of salt. The "total distributed" for those years is very likely the total _printed_, and the subscriber numbers likely include 100-300 "comp" copies even though they aren't supposed to. Remember that ad rates were often based in part on these numbers, so there was a lot of pressure on an unethical company to inflate their numbers whatever way they could.</p><p></p><p>I'll dig around some more for the Dungeon numbers and see what we can see.</p><p></p><p>--Erik</p></blockquote><p></p>
[QUOTE="Erik Mona, post: 3821193, member: 2174"] As promised, here are some more numbers for Dragon. Please note that data for some years is missing. I haven't been able to find my Dungeon numbers yet, but I'll keep looking. Issue Date Subs Total Paid 12 9/30/77 1164 7381 22 9/26/78 1144 7859 33 10/1/79 1951 10,885 44 10/31/80 4558 20,155 55 9/30/81 11,531 48,119 67 9/30/82 19,029 60,387 91 9/12/84 36,974 118,021 104 9/27/85 36,200 107,200 115 9/22/86 29,598 88,758 127 9/28/87 25,003 73,008 151 9/26/89 26,800 99,628 163 10/1/90 27,912 91,956 188 9/30/92 23,685 89,985 200 10/1/93 21,116 77,534 212 9/30/94 20,105 74,753 236 10/14/96 14,357 54,812 242 10/15/97 12,435 44,163 266 10/10/99 13,224 31,536 Keep in mind that TSR was notorious for lying about its distribution numbers (I have that from the horse's mouth of the guy responsible for getting that info to the Post Office), so I'd take all numbers from about 1986 to 1996 with a HUGE grain of salt. The "total distributed" for those years is very likely the total _printed_, and the subscriber numbers likely include 100-300 "comp" copies even though they aren't supposed to. Remember that ad rates were often based in part on these numbers, so there was a lot of pressure on an unethical company to inflate their numbers whatever way they could. I'll dig around some more for the Dungeon numbers and see what we can see. --Erik [/QUOTE]
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