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Message: <blockquote data-quote="Erik Mona" data-source="post: 3824919" data-attributes="member: 2174">I don't seem to be able to find the Dungeon numbers, though I will keep looking. I think it's largely an issue of forgetting what I named the damn file two years ago.Three important things to keep in mind that don't immediately suggest themselves by looking at these numbers:1) For newsstand sales, "efficiency" is much more important than number of copies distributed. A lot of the "bloat" that came about at the beginning of 3e (aside from genuine excitement about the new edition) came from the magazines being packaged with massive sellers Top Deck (then riding the Pokemon boom) and Star Wars Insider. That got Dragon in a lot of places it really had no business being (7/11, grocery stores), and hurt our efficiency. In the last couple years we closed a lot of those accounts, which greatly improved our bottom line.2) The magazine went up in price once and possibly twice during the 3e era. That also helped with revenues while not necessarily driving up distribution.3) Paizo sold (and continues to sell, actually) a fairly astounding number of back issues direct to the consumer, usually within two or three months of the magazine's actual release. Those numbers are not reflected on the statement of ownership, but they equate to thousands of dollars every week for the company.I'll keep looking for those Dungeon numbers. They're actually quite interesting because a lot of Dragon readers became Dungeon readers with the disastrous decision to make Dragon a "player only" magazine and the lackluster few issues of the "relaunch" around 323. Dungeon relaunched at the same time and saw significant increases in its distribution, while Dragon did just the opposite. That's the main reason why I changed gears almost immediately upon taking charge around #327.--Erik</blockquote>

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