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{DRAGON] Will there be a DRAGON Annual this year?
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<blockquote data-quote="Johnny Wilson" data-source="post: 492006" data-attributes="member: 6000"><p>Brian is exactly right.</p><p></p><p>At the newsstand, we sold twice as many d20 Specials as we sold Dragon #5 annuals. That helps the bottom line, but it doesn't make up for the postage, printing and paper JUST to send it to subscribers who paid no more for their subscription to get an annual than not to get one.</p><p></p><p>I apologize if the decision sounded spiteful. To some degree it was. Here, our company took a $37K hit to show subscribers that we valued them and, in response, all we heard were complaints. We decided that if that subscription premium was not perceived as valuable, we would try another strategy. We started phasing out the advertising on the annual as premium soon after I arrived as group publisher.</p><p></p><p>If we do another annual, it will be newsstand only. There is nothing spiteful in that. It's simply that it's hard to dig out of negative you start with on the subscriber copies on the thing.</p></blockquote><p></p>
[QUOTE="Johnny Wilson, post: 492006, member: 6000"] Brian is exactly right. At the newsstand, we sold twice as many d20 Specials as we sold Dragon #5 annuals. That helps the bottom line, but it doesn't make up for the postage, printing and paper JUST to send it to subscribers who paid no more for their subscription to get an annual than not to get one. I apologize if the decision sounded spiteful. To some degree it was. Here, our company took a $37K hit to show subscribers that we valued them and, in response, all we heard were complaints. We decided that if that subscription premium was not perceived as valuable, we would try another strategy. We started phasing out the advertising on the annual as premium soon after I arrived as group publisher. If we do another annual, it will be newsstand only. There is nothing spiteful in that. It's simply that it's hard to dig out of negative you start with on the subscriber copies on the thing. [/QUOTE]
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{DRAGON] Will there be a DRAGON Annual this year?
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