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Message: <blockquote data-quote="Ranes" data-source="post: 1492619" data-attributes="member: 4826">I meant to comment on this in my last post. When I was at GW, I argued the case to have White Dwarf's circulation independently audited by the Audit Bureau of Circulation (ABC). Applying for this in the UK meant having ABC track all WD sales for six months, before finally reporting back with monthly figures. These could then be printed in the magazine's masthead next to the ABC logo. Having that ABC figure printed in a magazine is fundamental in getting advertisers to buy space in it, because they know they can trust an ABC figure; they know that their ad will reach that number of people at least. Publishers' claims of circulation are ignored, for obvious reasons. ABC figures are not. I wanted the magazine to have this, specifically in order to win advertisers. Bizarrely, though the company was swayed into getting WD audited, they made no effort, as far as I am aware, to follow that up with any attempts to get external advertising, beyond a few games publishers, retailers and distributors. You say even that has disappeared. (I'll take your word - I don't read WD any more.) I wonder if they still have the auditing done. If so, they're throwing their money away. And those audits aren't cheap. Incidentally on topic, <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" /> , I like the fact that Dragon is what it is.</blockquote>

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