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<blockquote data-quote="DEFCON 1" data-source="post: 6164893" data-attributes="member: 7006">That is an untenable marketing position for a &quot;brand&quot;.As I said in my original post in the thread... yes, for those of us &quot;in the know&quot;, we are the stars of our own story.&nbsp; But you can't market the brand that way.&nbsp; People outside of D&amp;D don't recognize some random fantasy character that is meant to represent one of our characters and have those people say &quot;That's D&amp;D!&quot;Now... if you took that same random fantasy character, gave him or her a name, identified him or her as a Fighter or Wizard, and had them come from the Forgotten Realms of Dungeons &amp; Dragons, and had that same picture and character show up in place after place after place... THEN people could see that picture down the line and possibly be able to say &quot;That's D&amp;D!&quot;This isn't about marketing our individual campaigns or marketing the roleplaying game... it's about presenting and marketing Dungeons &amp; Dragons as a whole.&nbsp; And you need your Superman up front and center... so that in the future after everyone knows automatically without thinking about it which brand Superman is a part of... you can put Superman next to some obscure character so that it too will eventually be able to be identified as part of the brand.But without the foundation, that doesn't succeed nearly as well.</blockquote>

[QUOTE="DEFCON 1, post: 6164893, member: 7006"] That is an untenable marketing position for a "brand". As I said in my original post in the thread... yes, for those of us "in the know", we are the stars of our own story. But you can't market the brand that way. People outside of D&D don't recognize some random fantasy character that is meant to represent one of our characters and have those people say "That's D&D!" Now... if you took that same random fantasy character, gave him or her a name, identified him or her as a Fighter or Wizard, and had them come from the Forgotten Realms of [I]Dungeons & Dragons[/I], and had that same picture and character show up in place after place after place... THEN people could see that picture down the line and possibly be able to say "That's D&D!" This isn't about marketing our individual campaigns or marketing the [I]roleplaying game[/I]... it's about presenting and marketing Dungeons & Dragons as a whole. And you need your Superman up front and center... so that in the future after everyone knows automatically without thinking about it which brand Superman is a part of... you can put Superman [I]next[/I] to some obscure character so that it too will eventually be able to be identified as part of the brand. But without the foundation, that doesn't succeed nearly as well. [/QUOTE]

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