First off, I'd just like to state that Fiery Dragon is in no way affiliated with the "Judge Dredd Counter Collection", nor does the product contain any art by ENnie nominee Claudio Pozas (for a little something called Counter Collection II - go vote!)
I think it's pretty clear why it's called "Counter Collection" rather than "Counter Set" or just simply "Judge Dredd Counters" -- Counter Collection has a nice ring to it. We all love alliteration in our titles, don't we? At least, that was our thinking when we used it as the name of our product a year ago.
In truth, we've been given a nice ride on some other coattails (Notably Green Ronin, who were very generous in supporting our most recent collection of counters - Demons & Devils), and if the good folks at Mongoose want to ride our coattails into the world of d20 counters, then hopefully we've built a strong enough brand for them to do so.
(Is this the part where I announce our first Slayer's Guide product coming in October...

)
Just to clarify, though, these are more akin to Steve Jackson's Cardboard Heroes than our flat counters, correct? I also remember using those in my old Judge Dredd RPG...
- James