Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
White Dwarf Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Nest
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
EN Publishing
Twitter
BlueSky
Facebook
Instagram
EN World
BlueSky
YouTube
Facebook
Twitter
Twitch
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Community
General Tabletop Discussion
*TTRPGs General
Dungeon #99 - Is the end near?
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Sholari" data-source="post: 912334" data-attributes="member: 6059"><p>I appreciate Mr. Wilson's response and can definitely sympathize with his attempts to make the two magazines profitable. However, I've been buying Dungeon since issue #8 and get the magazine for detailed, complex adventures that are easily portable to any D&D campaign. Sidetreks and maps of mystery I have the time to create on my own, so I generally do not find these particularly value-added. Anything else is interesting but largely irrelevant for me as a consumer. As a result I'll most likely be dropping my subscription and switch to the occasional purchase at a hobby shop if there is an adventure that I find is particularly strong. At the same time I don't mind spending even double the price if there are at least three quality adventures. I feel a little guilty about doing this, but at a certain point of disatisfaction I have to vote with my pocketbook.</p><p></p><p>Here are a couple suggestions which may or may not be useful (but hey a little brainstorming can sometimes help)...</p><p></p><p>- Split Dungeon and Polyhedren into two seperate, bi-monthly magazines and offer a price bundling discount for people who subscribe to two or three of the magazines. That way people who don't like Poly don't have to subscribe to it and people who like both can subscribe to both with a nice bonus. Besides what example is there out there of two magazines bundled into one besides Dungeon and Polyhedren that have suceeded. A magazine's focus is important... bundled magazines are creative but not industry standard for a reason.</p><p></p><p>- Have a back section for reviews specifically of upcoming modules offered in the next couple months or an in-depth plot synopsis (similar to what appears in the first couple pages of most adventures). Who better to purchase these things than those who buy Dungeon Magazine. Certify the quality of stuff out there on the net, in pdf format, and done by game publishers. This might attract more module purchasers to the magazine and make it more attractive to advertisers.</p><p></p><p>- Offer a 4 page section for a game manufacturer to buy space for a setting specific mini-adventure. It might be a way for them to hook new people into their campaign world. It also offers an RPG group a way to test out a new game world without having to invest a lot of money in it. Perhaps the quality of this mini-adventure would be higher because their incentive would be to showcase their game world in the most positive light.</p><p></p><p>- Partner with an appropriate company to create a module mini-catalog back section with titles that typically do not generate enough demand to apear in small hobby shops. Agree to take a percentage of all revenues generated this way. The partner company could keep inventory costs low and offer a wider selection relative to hobby shops who have greater inventory risk. The downside to this is it may create channel conflict with larger gaming retailers but this could be mitigated by using different versions for the subscription-base vs. the retail-purchased magazines.</p><p></p><p>- Promote your own pdf retailing website to compete with RPG Now. Use this site to resell individual adventures that have been out of print for a year or so. (Same concept as movies which later go to video followed by TV). Use your magazine to promote the website by having add-ons adventures that can be downloaded from the website. If you don't want to compete with RPG now then just resell some of your old material there.</p><p></p><p>- Offer a retail store directory where retailers could mention any special events or promotions which might drive traffic to their stores.</p><p></p><p>- Bundle your Dungeon, Polyhedren, and Dragon advertising into packages. For instance you could offer free unsold Dungeon advertising to boost your Dragon advertising as a deal closer to advertisers. Magazines and TV channels have used this strategy quite effectively. Also, the problem with a double-sided magazine is you are giving up your most valuable advertising space. The back cover is prime real estate.</p><p></p><p>Anyway, for whatever they are worth just a couple far-feteched ideas.</p></blockquote><p></p>
[QUOTE="Sholari, post: 912334, member: 6059"] I appreciate Mr. Wilson's response and can definitely sympathize with his attempts to make the two magazines profitable. However, I've been buying Dungeon since issue #8 and get the magazine for detailed, complex adventures that are easily portable to any D&D campaign. Sidetreks and maps of mystery I have the time to create on my own, so I generally do not find these particularly value-added. Anything else is interesting but largely irrelevant for me as a consumer. As a result I'll most likely be dropping my subscription and switch to the occasional purchase at a hobby shop if there is an adventure that I find is particularly strong. At the same time I don't mind spending even double the price if there are at least three quality adventures. I feel a little guilty about doing this, but at a certain point of disatisfaction I have to vote with my pocketbook. Here are a couple suggestions which may or may not be useful (but hey a little brainstorming can sometimes help)... - Split Dungeon and Polyhedren into two seperate, bi-monthly magazines and offer a price bundling discount for people who subscribe to two or three of the magazines. That way people who don't like Poly don't have to subscribe to it and people who like both can subscribe to both with a nice bonus. Besides what example is there out there of two magazines bundled into one besides Dungeon and Polyhedren that have suceeded. A magazine's focus is important... bundled magazines are creative but not industry standard for a reason. - Have a back section for reviews specifically of upcoming modules offered in the next couple months or an in-depth plot synopsis (similar to what appears in the first couple pages of most adventures). Who better to purchase these things than those who buy Dungeon Magazine. Certify the quality of stuff out there on the net, in pdf format, and done by game publishers. This might attract more module purchasers to the magazine and make it more attractive to advertisers. - Offer a 4 page section for a game manufacturer to buy space for a setting specific mini-adventure. It might be a way for them to hook new people into their campaign world. It also offers an RPG group a way to test out a new game world without having to invest a lot of money in it. Perhaps the quality of this mini-adventure would be higher because their incentive would be to showcase their game world in the most positive light. - Partner with an appropriate company to create a module mini-catalog back section with titles that typically do not generate enough demand to apear in small hobby shops. Agree to take a percentage of all revenues generated this way. The partner company could keep inventory costs low and offer a wider selection relative to hobby shops who have greater inventory risk. The downside to this is it may create channel conflict with larger gaming retailers but this could be mitigated by using different versions for the subscription-base vs. the retail-purchased magazines. - Promote your own pdf retailing website to compete with RPG Now. Use this site to resell individual adventures that have been out of print for a year or so. (Same concept as movies which later go to video followed by TV). Use your magazine to promote the website by having add-ons adventures that can be downloaded from the website. If you don't want to compete with RPG now then just resell some of your old material there. - Offer a retail store directory where retailers could mention any special events or promotions which might drive traffic to their stores. - Bundle your Dungeon, Polyhedren, and Dragon advertising into packages. For instance you could offer free unsold Dungeon advertising to boost your Dragon advertising as a deal closer to advertisers. Magazines and TV channels have used this strategy quite effectively. Also, the problem with a double-sided magazine is you are giving up your most valuable advertising space. The back cover is prime real estate. Anyway, for whatever they are worth just a couple far-feteched ideas. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*TTRPGs General
Dungeon #99 - Is the end near?
Top