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Message: <blockquote data-quote="coyote6" data-source="post: 914582" data-attributes="member: 1225">Publishing Dungeon on the web would cut printing costs, but it would also likely kill advertising revenue. Companies aren't going to pay as much to advertise in a PDF magazine as a print mag. It would also force a reduction in price (I certainly wouldn't pay the current rate for a PDF magazine). Less income would mean less money to pay contributors, which would in turn mean lower quality, which would lead to less sales (which also would mean even less advertising money, if any).  I suspect it would be non-viable; at best, Dungeon would survive as an amateur magazine, not unlike the many that already exist (which, IME&O, rarely manage to be as good as a fair issue of Dungeon). Some random musings:- Multiple people have suggested splitting Dungeon and Poly, even after Johnny Wilson explained why that isn't feasible. Why is that?- From what publishers have said, Art Counts when it comes to sales, so there are undoubtably people that would drop Dungeon if it went back to B&W. I don't know how big a percentage of sales go through bookstores & the like, but it may be that going B&W would lead to those sales disappearing (because the stores or their distributors wouldn't pick up the mag at all). So that might not save that much money, overall.- Historically, as I understand it, adventures don't make a lot of money, at least not as much as sourcebooks. The most obvious reason for this is simple numbers: adventures are bought & used by GMs, and there are fewer GMs than there are players. D&D 3e presumes 1 GM for four players; that means that the potential audience for any one adventure is 1/5th the size of the pool that might buy a new sourcebook or core rule book. The same factor applies to Dungeon. Unfortunately, the set of possible buyers may be too small for an adventure magazine to survive on. - Combining Dungeon & Dragon -- well, that might make a bit more sense, but it would engender at least as much bitching as the current setup. People who don't like Dragon would complain about having Dragon in their Dungeon; people who don't like Dungeon would complain about the Dungeon in their Dragon; and people who like both would still complain, because there would be less Dragon than before, and probably not as much Dungeon, either. (And wait 'til the theme issues include theme adventures. Verily, the wailing will be heard on Olympus. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" />)D20 Weekly just closed up shop; it may be that Dungeon (and Dragon) may inevitably share the same fate.</blockquote>

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