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<blockquote data-quote="WizarDru" data-source="post: 932501" data-attributes="member: 151">Well, I remember this quote from Ryan after the buyout (concerning listening to customers):&nbsp; &quot;That they buy DUNGEON magazine every two months at a rate twice that of our best selling stand-alone adventures.&quot;&nbsp; All that shows is that Dungeon sold better than TSR's adventures, not that it was really selling like hotcakes, remember, we're talking about print runs of 10,000 to 100,000, here.&nbsp; TSR was only a big fish in a small niche market, and WotC's only slightly bigger.&nbsp; Given that the cost of printing has sky-rocketed due to paper costs in the last four years, Dungeon's profit margin has probably shrunk accordingly.I also found lots of anecdotal evidence from Ryan's research, that showed that most gamers leave the hobby within 5 years, after growing tired of it.&nbsp; His evidence also showed that there was a core audience who bought D&amp;D products to the exclusion of other game materials...200,000 in 1999, although it certainly spiked much higher, later.&nbsp; Now consider that Dungeon, by virtue of it's material, is not as popular as Dragon.&nbsp; None of my six players buy it, although almost all of them get Dragon.&nbsp; IME, this is hardly uncommon.&nbsp; The sales numbers for Dungeon have probably dropped sharply in the last year or so, as D&amp;D has 'leveled off' in sales.</blockquote>

[QUOTE="WizarDru, post: 932501, member: 151"] Well, I remember this quote from Ryan after the buyout (concerning listening to customers): "[i]That they buy DUNGEON magazine every two months at a rate twice that of our best selling stand-alone adventures.[/i]" All that shows is that Dungeon sold better than TSR's adventures, not that it was really selling like hotcakes, remember, we're talking about print runs of 10,000 to 100,000, here. TSR was only a big fish in a small niche market, and WotC's only slightly bigger. Given that the cost of printing has sky-rocketed due to paper costs in the last four years, Dungeon's profit margin has probably shrunk accordingly. I also found lots of anecdotal evidence from Ryan's research, that showed that most gamers leave the hobby within 5 years, after growing tired of it. His evidence also showed that there was a core audience who bought D&D products to the exclusion of other game materials...200,000 in 1999, although it certainly spiked much higher, later. Now consider that Dungeon, by virtue of it's material, is not as popular as Dragon. None of my six players buy it, although almost all of them get Dragon. IME, this is hardly uncommon. The sales numbers for Dungeon have probably dropped sharply in the last year or so, as D&D has 'leveled off' in sales. [/QUOTE]

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