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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!
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Dungeon Mag #101 - slight ranty.
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<blockquote data-quote="Brown Jenkin" data-source="post: 988966" data-attributes="member: 2572"><p>A magazine can not run on subscriptions alone. While subscriptions are more profitable per magazine the extra newstand sales do make a significant difference to the bottom line. While the profit may be higher by subcribers they are still making a profit on the newsstand sales. additionally these newsstand sales increase the overall readership numbers allowing higher advertising rates to be charged benefiting everyone. </p><p></p><p>I remember a few years back when both Consumer Reports and National Geographic started newsstand sales to help thier magazines out. For those saying subscriptions are what will save the magazine they are partially right but newsstand sales are equally important. Even for Dungeon this can be the case. The sales figues displayed for Dungeon over the last few years shown at Origins showed a major spike for issue 100. Since it is nearly impossible to have a sales spike on subscriptioins alone this does say that newstand sales can make a diference. </p><p></p><p>If subscriptions are so important why not go to a subscription only model? Because it is not as profitable as selling on the newsstands as well. Why then should a magazine alienate the newstand sales? If Dungeon realy wants to go down this road then that is thier choice but by making thier newsstand purchasers happy as well they will only increase thier profit.</p></blockquote><p></p>
[QUOTE="Brown Jenkin, post: 988966, member: 2572"] A magazine can not run on subscriptions alone. While subscriptions are more profitable per magazine the extra newstand sales do make a significant difference to the bottom line. While the profit may be higher by subcribers they are still making a profit on the newsstand sales. additionally these newsstand sales increase the overall readership numbers allowing higher advertising rates to be charged benefiting everyone. I remember a few years back when both Consumer Reports and National Geographic started newsstand sales to help thier magazines out. For those saying subscriptions are what will save the magazine they are partially right but newsstand sales are equally important. Even for Dungeon this can be the case. The sales figues displayed for Dungeon over the last few years shown at Origins showed a major spike for issue 100. Since it is nearly impossible to have a sales spike on subscriptioins alone this does say that newstand sales can make a diference. If subscriptions are so important why not go to a subscription only model? Because it is not as profitable as selling on the newsstands as well. Why then should a magazine alienate the newstand sales? If Dungeon realy wants to go down this road then that is thier choice but by making thier newsstand purchasers happy as well they will only increase thier profit. [/QUOTE]
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