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Message: <blockquote data-quote="Mercule" data-source="post: 1680211" data-attributes="member: 5100">Erik, that's great news!  I've never subscribed to either Dungeon or Dragon in the 20+ years I've been gaming.  After you announced your changes, I started considering a subscription to Dungeon (I've actually got a subscriber card sitting on the kitchen counter waiting for a decision).  Add in that my time is coming to a premium, and I want someone else to do the heavy lifting on adventure design and I'm a subscriber waiting to happen. Now, the piece you really want to hear about the price change:  The way my wife and I run our budget, $40 is a break-point for recreation/leisure purchases.  Dropping the price those five bucks pushed it into a whole different category for spending justification.  You just got yourself a subscriber.  That's a fact.  We do online purchases with credit cards almost once a week.  Never have I had any problems (okay, I tried to pay once with a card I'd cancelled, but that was my own stupidity).  However, I have had a couple of attempted "identity thefts" from brick-n-mortar retailers.  Fortunately, it's always been at someplace out of town that I was just passing through and I have a difficult to forge signature.</blockquote>