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Dungeon Master's Guild: The Long Term
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<blockquote data-quote="Gnarl45" data-source="post: 6811225" data-attributes="member: 6787695"><p>Internet marketing is fairly basic. You give a small product for free in exchange for the user's subscription on your newsletter. You then send an email to the people that grabbed your freebees every time you have a new product. That's what RPGNow/DriveThruRPG does. In the DM's Guild, all your products seem to be labelled DM's Guild.</p><p></p><p>I personally have a hard time figuring out how to use the DM's Guild as part of a long-term business development strategy. It might be interesting now that the DM's Guild and the Adventurer's League are married. It's going to depend on how much extra traffic this generates. And even then, the professional quality products would only be there to redirect traffic to your website (like Gauntlet of Spiragos).</p><p></p><p>I think they removed the most important feature of RPGNow from the DM's Guild. I don't think we're going to have a lot of professional quality stuff up there. Everyone makes grammar and spelling mistakes, awkward transitions, forgets whole paragraphs or explanations, etc. Authors are just too close to their creation to notice them. Just basic copy editing and proof reading costs 3 cents per word. That means if a fan wants to put an unillustrated freebee with average quality writing, he needs to spend $15 to $20 per page. I don’t think it’s sustainable without the possibility of repeat business.</p></blockquote><p></p>
[QUOTE="Gnarl45, post: 6811225, member: 6787695"] Internet marketing is fairly basic. You give a small product for free in exchange for the user's subscription on your newsletter. You then send an email to the people that grabbed your freebees every time you have a new product. That's what RPGNow/DriveThruRPG does. In the DM's Guild, all your products seem to be labelled DM's Guild. I personally have a hard time figuring out how to use the DM's Guild as part of a long-term business development strategy. It might be interesting now that the DM's Guild and the Adventurer's League are married. It's going to depend on how much extra traffic this generates. And even then, the professional quality products would only be there to redirect traffic to your website (like Gauntlet of Spiragos). I think they removed the most important feature of RPGNow from the DM's Guild. I don't think we're going to have a lot of professional quality stuff up there. Everyone makes grammar and spelling mistakes, awkward transitions, forgets whole paragraphs or explanations, etc. Authors are just too close to their creation to notice them. Just basic copy editing and proof reading costs 3 cents per word. That means if a fan wants to put an unillustrated freebee with average quality writing, he needs to spend $15 to $20 per page. I don’t think it’s sustainable without the possibility of repeat business. [/QUOTE]
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