Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
The
VOIDRUNNER'S CODEX
is coming! Explore new worlds, fight oppressive empires, fend off fearsome aliens, and wield deadly psionics with this comprehensive boxed set expansion for 5E and A5E!
Community
General Tabletop Discussion
*Dungeons & Dragons
Dungeons & Dragons has 15 Million Players in NA Alone; Storyline Is "The Da Vinci Code meets Gangs o
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Alzrius" data-source="post: 7744960" data-attributes="member: 8461"><p>This is the key thing to note: it's not enough for D&D to make money. It has to make <em>enough</em> money.</p><p></p><p>Last Gen Con, I was at the Candlekeep seminar when James Lowder stopped in, and the conversation he had with everyone there got into the inner workings of how the D&D brand is managed. He mentioned (as an example) that it wasn't enough that the D&D novel division was making back more money than it spent; it wasn't making sufficient money to justify itself to Hasbro, who eventually had it shuttered (though he mentioned at the time there was talk of it being outsourced, and that seems to be what's happening now based on recent reports). "Return on investment" isn't just about ending up with more than you spent to a huge company, it's about making so much money that it's worth their time to bother with it at all.</p><p></p><p>According to Lowder, this is part of the reason why D&D made an aggressive push to get the movie rights back, for instance, and why we won't see campaign setting logos for things like the Forgotten Realms anymore. Branding and multimedia pushes are where D&D is going to make its money, rather than books, and brand dilution via multiple logos hurts that. It's why we're seeing so much emphasis on Critical Role and cameos in Stranger Things. D&D the brand is much more valuable, in terms of revenue generation, than D&D the game.</p></blockquote><p></p>
[QUOTE="Alzrius, post: 7744960, member: 8461"] This is the key thing to note: it's not enough for D&D to make money. It has to make [i]enough[/i] money. Last Gen Con, I was at the Candlekeep seminar when James Lowder stopped in, and the conversation he had with everyone there got into the inner workings of how the D&D brand is managed. He mentioned (as an example) that it wasn't enough that the D&D novel division was making back more money than it spent; it wasn't making sufficient money to justify itself to Hasbro, who eventually had it shuttered (though he mentioned at the time there was talk of it being outsourced, and that seems to be what's happening now based on recent reports). "Return on investment" isn't just about ending up with more than you spent to a huge company, it's about making so much money that it's worth their time to bother with it at all. According to Lowder, this is part of the reason why D&D made an aggressive push to get the movie rights back, for instance, and why we won't see campaign setting logos for things like the Forgotten Realms anymore. Branding and multimedia pushes are where D&D is going to make its money, rather than books, and brand dilution via multiple logos hurts that. It's why we're seeing so much emphasis on Critical Role and cameos in Stranger Things. D&D the brand is much more valuable, in terms of revenue generation, than D&D the game. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*Dungeons & Dragons
Dungeons & Dragons has 15 Million Players in NA Alone; Storyline Is "The Da Vinci Code meets Gangs o
Top