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<blockquote data-quote="Neonchameleon" data-source="post: 9734982" data-attributes="member: 87792">You say &quot;could be&quot;, I say &quot;is&quot;. Seriously, it's basically just lacking TV and movies these days - which are the obvious parts of multimedia but not the only parts.Books. Black Library is pretty huge as single IP publishing houses go. It's definitely a player alongside D&amp;D novels, Star Wars novels, and other media tie ins. (Also when it comes to books the sheer diversity of the setting and the Chaos Gods to me gives it a huge advantage over most of the other big IPs)Video Games. 40k is huge. There have been on average about 4 40k video games per year since 2014 plus a handful each of Warhammer Fantasy and Age of Sigmar. We're not at Mario, Pokémon, or 90s LucasArts level yet - but Warhammer IP is possibly one of the strongest and most diverse going in video games in the modern era.Toys and merch? Lol40k is very much a multimedia IP franchise. It's just missing one obvious pillar.</blockquote>

[QUOTE="Neonchameleon, post: 9734982, member: 87792"] You say "could be", I say "is". Seriously, it's basically just lacking TV and movies these days - which are the obvious parts of multimedia but not the only parts. Books. Black Library is pretty huge as single IP publishing houses go. It's definitely a player alongside D&D novels, Star Wars novels, and other media tie ins. (Also when it comes to books the sheer diversity of the setting and the Chaos Gods to me gives it a huge advantage over most of the other big IPs) Video Games. 40k is huge. There have been on average about 4 40k video games per year since 2014 plus a handful each of Warhammer Fantasy and Age of Sigmar. We're not at Mario, Pokémon, or 90s LucasArts level yet - but Warhammer IP is possibly one of the strongest and most diverse going in video games in the modern era. Toys and merch? Lol 40k is very much a multimedia IP franchise. It's just missing one obvious pillar. [/QUOTE]

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