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Message: <blockquote data-quote="haffthemighty" data-source="post: 9701002" data-attributes="member: 7053251"><p>They treated D&D like a brand before, so any part of their company could grab the logo and run with it. Now they are switching it to a franchise model, putting Ayoub at the head of all that is D&D, as if D&D was, again, its own company. So, that means a more coherent approach going forward, as all that is D&D will come under the same vision. No more left hand doesn't know what the right hand is doing stuff. It is, assuming Ayoub is good as the head, good, and, if he is bad, then it is a bad thing. The licensing out to third parties that everyone is talking about in these comments is old news. Yes, they are shopping for third parties to develop properties for them and then WotC takes a cut as opposed to creating things in house. In house is more reward but more risk, since they internalize all the cost. Licensing is basically all reward but lower payouts since they only take cuts off the top. But that has been known for like a year. The franchise approach is the new thing.</p></blockquote><p></p>