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Message: <blockquote data-quote="WinningerR" data-source="post: 9702014" data-attributes="member: 5247">I'll translate.Until now, the D&D brand was carved up into a few separate pieces, each managed different senior leaders.During my tenure, as EP and D&D Studio Head, I was responsible for the tabletop game (business and creative) as well as the creative development of D&D-related IPs (Forgotten Realms, Ravenloft, etc). Video Games (both licensed and internally developed), "Entertainment" (TV shows, movies, novels, comics), and "Consumer Products" (various licensed goods like apparel, toys, non-narrative books, and such) were each managed by other groups. The four of groups collaborated, of course--subject matter experts from the tabletop studio were frequently called upon to advise the other groups, for instance--but we each ran our own businesses the way we saw fit. After I left, my responsibilities plus the newly acquired D&D Beyond plus the D&D-related "Entertainment" business were consolidated under a new senior VP of D&D. Now, everything D&D-related--all four of those areas--are consolidated under a single VP and being run as a single business.So what does this mean for D&D fans? In theory, it allows the new VP to plan and execute "franchise-wide" initiatives. In general, you'll likely see a new emphasis on D&D products in multiple categories cross-promoting each other. Maybe something like "2027 is the year of Strahd; there will be new Strahd products in all categories." (That's a very simple example; there are a lot of possibilities.) Or maybe you'll WotC attempt to boost the popularity of a new setting by aggressively supporting it with video games and other licensed products. Is this a good thing? Maybe! There are pros and cons of both this new "franchise" model and the old "siloed" model.I wouldn't assume that the way the tabletop products are created will change; that's not this new VP's area of expertise. But, of course, you never know.</blockquote>

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