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Message: <blockquote data-quote="kermit4karate" data-source="post: 9757569" data-attributes="member: 7053643">It certainly took longer a couple decades ago than it does now, but it also depends on whether it's just a book, and whether it's leveraging something they've already produced. Like, same style of cards only slightly different (i.e. the art). I've produced a few simple manufactured products before, sourcing them from China, and the whole process took 4-7 months or so from initial design to mass market product. I am SURE Hasbro can do it much, much quicker.Really depends on how solid the design is (vs. a work in progress that requires iterations) and the capabilities and relationship with the manufacturer. For Hasbro, I'd guess 6-8 weeks from finished design and layout before it could be in stores. There are probably people here on enworld who do it often or run stores and know better.</blockquote>