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<blockquote data-quote="tomBitonti" data-source="post: 6423367" data-attributes="member: 13107">There is another take on this: Re-interpret &quot;Lose market leadership&quot; to &quot;stop overdelivering marketable value; correct by reducing deliveries; refocus on more incremental deliveries with a higher price point&quot;.A brand leader may move ahead in profit by capturing as much profit as is enabled by their monopoly position, generally, with very different delivery and pricing techniques than you will see in a more competitive market.To fit ones thoughts around this, the goal is to price the deliveries to match their value per purchaser.&nbsp; That is, differential pricing, with a value just slightly higher than the price to each customer.This of course depends on keeping market dominance (near monopoly) and on having good product control, and having a good bead on correct pricing.I suspect the online offerings aren't there because Hasbro/WOTC hasn't figured out yet how best to monetize them.Thx!TomB</blockquote>

[QUOTE="tomBitonti, post: 6423367, member: 13107"] There is another take on this: Re-interpret "Lose market leadership" to "stop overdelivering marketable value; correct by reducing deliveries; refocus on more incremental deliveries with a higher price point". A brand leader may move ahead in profit by capturing as much profit as is enabled by their monopoly position, generally, with very different delivery and pricing techniques than you will see in a more competitive market. To fit ones thoughts around this, the goal is to price the deliveries to match their value per purchaser. That is, differential pricing, with a value just slightly higher than the price to each customer. This of course depends on keeping market dominance (near monopoly) and on having good product control, and having a good bead on correct pricing. I suspect the online offerings aren't there because Hasbro/WOTC hasn't figured out yet how best to monetize them. Thx! TomB [/QUOTE]

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