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Message: <blockquote data-quote="WayneLigon" data-source="post: 3003635" data-attributes="member: 3649">Probably not as much as you might think. The art and science of what to put on a book cover is a bizarre and strange thing; like it or not, people are heavily influenced by what they see on that cover. Studies are made about colors used, the size of figures, what those figures are, etc. <a href="http://www.intergalacticmedicineshow.com/cgi-bin/mag.cgi?do=columns&vol=carol_pinchefsky&article=002" target="_blank">Here is an interesting article </a> about the difference between British and American cover versions of the same book. Notice that the American covers almost always use warm colors. Cool or dark colors have a direct correlation to lower sales on the same book, when different covers are used for different printings, or by the same author.</blockquote>